True Vision Mobile Optical
BRAND STRATEGY • VISUAL IDENTITY • SQUARESPACE WEB DESIGN & DEVELOPMENT
True Vision Mobile Optical is changing the way you shop for glasses. With their personalized, fun, one-on-one mobile shopping experience, you can take that step outside of your comfort zone and look your best with fashionable eyewear. They’re here to help you every step of the way!
The Problem
Kim was in the process of launching her brand new mobile optical business and didn’t have any branding, strategy or website in place to make her dream of starting her mobile optical business a reality. She wasn’t confident on designing or developing her brand on her own, as her specialty lies as an optician. Kim wanted to start her new business with her best foot forward. She understood the importance of quality branding that worked for her business and attracted her dream clientele.
The Solution
Through strategy, we were able to clearly outline the messaging, tone of voice and positioning that Kim needed to enter her target market. With her strategy at the forefront of every visual decision, we crafted a cohesive visual identity that conveyed her brand values to her audience through graphic design. We were able to take everything we had created and implement it onto a custom multi-page Squarespace website with her strategy and visual identity playing pivotal roles in the overall look and feel of the site.
