Woofability Enrichment Academy
BRANDING • CUSTOM WEB DESIGN • SOCIAL MEDIA MANAGEMENT
Located near Prospect Lake, Woofability is Victoria’s premier dog boarding and daycare facility that caters to the needs of both owners and dogs alike. Offering in-home boarding and daycare services, daily adventure hikes and Reiki services, you're going to wish that you could stay alongside your furry best friend!
The Problem
April & Tim came to me after they experienced tremendous business growth. Their existing branding and website began to not feel like them, and they wanted something that really represented the change that they had gone through as their business evolved. They did like some aspects of their existing branding, and they were happy with most of the website copy itself, but they wanted to elevate their brand identity and website to better meet their growing business needs.
The Solution
Together, we refined the Woofability colour palette, infusing fun, adventurous colours with colours that invoked trust and reliability. We created a custom graphic for their logo, featuring the beautiful landscape that their property is located on, along with their personal pup as the highlight. We opted for a playful font that weaved its way through the website design, along with a fun sans-serif body font that was legible yet playful. We created a custom multi-page Squarespace website, highlighting the joy of the dogs throughout, while encouraging users to walk through the Woofability story and process.
